The more you buy, the more you save. Discounts when you buy 6 to 11 units and receive the BEST VALUE when you buy by the case!

FRESH & FLAVORFUL INNOVATIONS FOR NEARLY 90 YEARS

Since 1929, Southern Flavoring Company has had a commitment to produce the best, most flavorful baking flavors and extracts at a cost that everyone can afford. From our humble beginnings in church fundraising to today, we renew our commitment to you

IT’S YOUR CHOICE!

From our traditional line of Happy Home flavoring in our unique 7 fl oz bottles to our Premium Natural Baking Flavors & Extracts, we have precisely the right flavor for you. Pure Vanilla Extract? Natural Flavors? Baking Flavor Emulsions? There are as many ideas about what a flavor should taste like as there are taste buds! The choice is yours.

WE HAVE WHAT YOU NEED

Home Baking: This was our starting point and where we continue to grow. Everything that we offer in cases, either in our catalog or online, is also offered individually at retail pricing. And keep in mind our discounts for larger orders.

Commercial Baking: We offer everything in consumer-sizes as small as 2 fl oz bottles, up to 16 fl oz bottles, gallon jugs and 5-gallon pails - you’ll always find just the right size to accommodate your needs!

Farm Stores, Groceries and Specialty Retailing: We manufacture and package all of our products with the retailer in mind. Some retailers prefer our Traditional Baking Flavor line and others have a clientele that want all-natural. We have it all! (And lots in-between, too!)

CONVENIENT & FLEXIBLE

Order online or by phone. Set up regular automatic shipments. Pay with your credit card or commercial account. Need a special flavor, size or private label? In addition to our spectacular products, prompt service and exceptional prices, we offer it all...and then more!

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