The more you buy, the more you save. When you 12 or more units, you receive a discount!

About Us


Our flavors and seasonings aren't just delectable,
they are nostalgic.

We are the secret ingredient in your grandma's chocolate cake and the magical seasoning that makes your mom's stuffing the family favorite. Established in 1929 in Bedford, Virginia, Southern Flavoring Company has created a legacy of flavor – used by some of the world's premier restaurants, bakers and chefs. We also craft the recipes and private label the baking flavors you buy from your favorite culinary stores. Here, on our website, you can get the same great taste and unsurpassed value.

Mix together strong tradition, wonderful flavor and great prices to taste the wonderful flavors Southern Flavoring. Our brands include:

  • Happy Home extracts, baking flavors and food coloring
  • Road Kill BBQ Sauce & Seasonings
  • Julie B's Country Relishes
  • Aunt Erma's Frugal Foods – vanilla, lemon and almond flavoring

We also want to be your resource for more than ingredients. Shop our array of home baking supplies.

Use us as a resource for recipes, view our instructional videos, and subscribe to our monthly newsletter. Every now and then we'll send you a note to let you know about our seasonal gifts and specials. Whether this is your first time buying or you've been using us for years, create something delicious for your family by ordering your Southern Flavoring favorites today!

Helping you fundraise

Southern Flavoring began as a fund-raising company. We still offer beautiful greeting cards, calendars and candles on our Cards and Things page. Order for yourself or use these products to fundraise for your favorite non-profit organization. Contact us here to learn more.



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